Register for Peking University-UCL MBA Master Class: Management Attributes for a VUCA World

This session’s focus is the challenges facing managers as they aspire to implement effective management in a world increasingly VUCA in nature: volatile, uncertain, complex, ambiguous.

This VUCA world reflects the phenomena of globalization, technological change, and new organizational structures, demanding of managers evolving and new attributes. In that context, this session identifies and explores the nature of the attributes managers require to be ‘a successful manager’.

In particular, it sets considerations against the need for effective management to engender resilience in the face of unexpected and extreme turbulence in the business and economic landscape. Such attributes may develop naturally through management experience but may often require engineered evolution through professional development and engagement with programs of formal study.

Event Information

Topic: Management Attributes for a VUCA World
Time: 19:30-21:15, March 13th (Sat.), 2021, Beijing Time (GMT+8)
Format: Online

  • 19:30-20:00 – The PKU-UCL MBA Program Introduction
  • 20:00-21:00 – Taster Lecture by Professor Alan Parkinson, UCL School of Management,
  • University College London
  • 21:00-21:15 – Q&A

Please register here.

About the Speaker

Alan Parkinson

Alan is Professor of Financial Education at University College London (UCL) where he is School Deputy Director (Education) in UCL School of Management, and Lead of the Finance, Accounting and Economics Teaching Team. He is a qualified accountant, with a Doctorate in Education (Theme: Accounting Education), two Masters degrees (Administration, and Early Modern History) and a Higher Education Teaching Certificate. He is Visiting Professor at Ecole des Ponts in Paris, and a Faculty Adviser at Harvard Medical School. He is very much involved in the UCL MBA at Peking University. He is Deputy Director of the online MSc Professional Accountancy at University of London. He is Fellow of the Center for Distance Education at University of London. In 2018 he was awarded UK Public Sector Accountancy Lecturer of the Year by PQ magazine.

Alan’s research interests focus on Curriculum Evaluation, Performance Measurement in Accounting Education, Historical Perspectives on Business, and Technology Applications within Education. He presents regularly at national and international Education-related conferences and workshops, winning a number of awards, and publishes in scholarship journals, and in textbooks. Alan likes all sport (especially football – soccer – and travels the emotional roller coaster journey accompanying the life and times of a Tottenham Hotspur FC supporter), reading, and travel. He thinks smiling is a particularly good hobby.


The Peking University-UCL MBA brings together two world-leading universities together in Beijing, the heart of one of the largest and most dynamic economies in the world. It combines the unique research and teaching strengths of the UCL School of Management and the Peking University National School of Development.

The National School of Development at Peking University hosts some of China’s foremost academics, responsible for advising the Chinese Government on development policies that have driven decades of strong and consistent economic growth. The experienced National School of Development academics will give you a high-level perspective of managing companies in shifting national and international government policy contexts.

Langrun Garden, Peking Univ. National School of Development

Best practices in management are evolved to adjust to the ubiquity of technology and forward-looking academics at the UCL School of Management that specializes in innovation, entrepreneurship, technology, and analytics. It will help you develop the quantitative and qualitative analytical skills necessary to engage with our changing world.

Canary Wharf, UCL School of Management

Program Overview

Register for the master class

Complete the form below to register your interest.

Content crafter at China Admissions with nine years of professional writing experience. Fil-Chinese who honors my heritage every day. On a fascinating journey exploring China and tracing my ancestry. See China through my lens.
Christine Chiu

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