Event Ended

Sat, June, 6 2:00 pm

Get More Sales with ABM (Account Based Marketing) Methodology

Shanghai Jiao Tong University (SJTU)


Shanghai Jiaotong University – Global Elite of Business Administration (EBA) program invites you to join their new online free trial class about how to “Get more sales with ABM (Account Based Marketing) methodology” with Yoann Delwarde as the guest speaker. This trial class will talk about when to use ABM, learning the difference between ABM and leads generations, and why ABM works or it does not?

This trial class is offered completely free and provides you with an overview of the Global Elite of Business Administration (EBA) of Shanghai Jiaotong University School of Continuing Education.

SJTU is offering 1 free trial per each participant. More details below.

Online Free Trial Class Details

  • Topic: Get more sales with ABM (Account Based Marketing) methodology
  • Organizer: Shanghai Jiao Tong University
  • Lecturer: Yoann Delwarde
  • Date: Saturday, 6th June 2020
  • Time: 14:00-17:00 (Beijing Time, China)
  • Location: Online (link will be provided after you register)

About The Class


  • Principles of ABM
  • Examples and case studies
  • Application for your business

Course Highlights:

In this interactive course, Yoann will share the ABM applications on the sales funnel. ABM has been a trendy topic for a few years. Yet few corporations and SMEs are able to implement it properly. We will go through the theory, case studies, and practice together so that you can implement an ABM strategy for your company.

About the Guest Speaker

Shanghai Jiao Tong University EBA Class

Yoann Delwarde
CEO and Co-Founder, Infinity Growth

Sales Coach and Trainer

Mr. Yoann Delwarde has been in Shanghai for 6 years. He climbed the ladder from sales engineer to sales director, multiplying his company sales turnover 6 times and leading a team of 15 people from 5 different nationalities. He is now a sales coach, trainer, and lecturer in different MBAs and business schools in Shanghai.

What is the Global Elite of Business Administration (EBA) Program?

The SJTU EBA Program was designed in 2019 and will be the most popular international training program and business platform in Shanghai.

With over 100+ topics, The EBA program will cover past, present and future trends of doing business in China. After completing a minimum number of 4 full day topics (24 hours) participants are eligible to be awarded the SJTU EBA Certificate. Attendees are free to attend lectures at any time throughout the year.

The EBA program is for:

  • middle and senior managers in an enterprise company (with more than 3 years’experience in management positions);
  • senior managers of Government Institutions, Institutions, and Non-profit Organizations and;
  • top managers of enterprises: chairman, general manager, and Deputy General Manager.

What will you gain from the EBA program? Learn more about the benefits of the EBA or request for free information.

About Shanghai Jiao Tong University

Shanghai Jiaotong is a leading international University based in Shanghai which is recognized and respected internationally and within China. SJTU attracts leading professors and students from all over China and the world. Learn more about Shanghai Jiaotong University.

Registration Form

Please fill out the form to complete your registration.

  • Introduce yourself in under 100 words including your background and future goals.

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