Event Ended

Thu, November, 18 7:00 pm

Curiosity to Drive Storytelling

Shanghai Jiao Tong University (SJTU) Global EBA Program


Shanghai Jiaotong University – Global Elite of Business Administration (EBA) program invites you to join their new online free trial class titled “Curiosity to Drive Storytelling”, with Larry Schuster as the guest speaker.

This trial class is offered completely free and provides you with an overview of the Global Elite of Business Administration (EBA) program of Shanghai Jiaotong University School of Continuing Education.

NOTE: SJTU is offering only 1 free trial per participant. To attend more classes, please enroll in SJTU’s EBA program now!

Online Free Trial Class Details

  • Topic: Curiosity to Drive Storytelling
  • Organizer: Shanghai Jiao Tong University
  • Lecturer: Larry Schuster 
  • Date: Thursday, 18th November 2021
  • Time: 19:00-21:00 (Beijing Time, China)
  • Location: Online (link will be provided after you register)

About the Free Trial Class


  • Curiosity is at the heart of great storytelling.
  • This one quality is so powerful it generates billions of dollars in sales of books, movies, online services and products.
  • People may argue that it’s the stories that sell billions.
  • But without curiosity and without its close cousin conflict, no one would care.
  • It’s the one quality that makes readers or listeners want to know more and keeps them engaged to the last word or final scene.
  • The great storytellers are masters of curiosity or mystery, says International best-selling author Malcolm Gladwell (The Tipping Point and Blink).
  • The terrible ones, like his father, he says, completely lack either.

About the Guest Speaker

Larry Schuster
Speech coach and trainer for TEDx, entrepreneurs, executives, world champion athletes.

Founder and chief coach for The Storytelling Company

Applies 20 years of US journalism to help speakers find, shape, and deliver messages and stories to more their world. Clients have included Standard Chartered Bank, Aedas (Shanghai, Hong Kong, Beijing), one of the world’s top architecture and design firms, and Harman (Shenzhen), a top producer of connected products and Henkel (Shanghai), the leading producer of beauty care products and adhesives.

What is the Global Elite of Business Administration (EBA) Program?

The SJTU EBA Program was designed in 2019 and will be the most popular international training program and business platform in Shanghai.

With over 100+ topics, The EBA program will cover past, present, and future trends of doing business in China. After completing a minimum number of 4 full day topics (24 hours) participants are eligible to be awarded the SJTU EBA Certificate. Attendees are free to attend lectures at any time throughout the year.

The EBA program is for:

  • middle and senior managers in an enterprise company (with more than 3 years’ experience in management positions);
  • senior managers of Government Institutions, Institutions, and Non-profit Organizations and;
  • top managers of enterprises: chairman, general manager, and Deputy General Manager.

What will you gain from the EBA program? Learn more about the benefits of the EBA or request for free information.

About Shanghai Jiao Tong University

Preparing Foreign Firms in China for the Next Ten Years - SJTU EBA

Shanghai Jiaotong is a leading international University based in Shanghai which is recognized and respected internationally and within China. SJTU attracts leading professors and students from all over China and the world. Learn more about Shanghai Jiaotong University.

Registration Form

Please fill out the form to complete your registration.

  • Introduce yourself in under 100 words including your background and future goals. Why are you interested in this topic? Include any questions you have for the trial class.

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