Event Ended

Sat, November, 13 2:00 pm

Business Models in the Digital Age

Shanghai Jiao Tong University (SJTU) Global EBA Program


Shanghai Jiaotong University – Global Elite of Business Administration (EBA) program invites you to join their new online free trial class titled “Business Models in the Digital Age”, with Stephane Reinink as the guest speaker.

This trial class is offered completely free and provides you with an overview of the Global Elite of Business Administration (EBA) program of Shanghai Jiaotong University School of Continuing Education.

NOTE: SJTU is offering only 1 free trial per participant. To attend more classes, please enroll in SJTU’s EBA program now!

Online Free Trial Class Details

  • Topic: Business Models in the Digital Age
  • Organizer: Shanghai Jiao Tong University
  • Lecturer: Stephane Reinink
  • Date: Saturday, 13th November 2021
  • Time: 14:00-17:00 (Beijing Time, China)
  • Location: Online (link will be provided after you register)

About the Free Trial Class


  • The topic of Digital Transformation is as “hot” as that it is broad.
  • Though the full scope of digital transformation is certainly much wider than having a business (sales) model for the digital age alone, surely this is an area very worthwhile of digging deeper into.
  • It touches the essence of what we are in business for. What value are we creating, for whom, and how?
  • Driven by technological advance, the opportunities for creating customer value have dramatically transformed too.
  • During this lecture, we will discuss some of these key technologies (in plain words) and look at how they are being applied to create value for customers.
  • We will also discuss an organization’s product portfolio, and how to align this to the digital strategy.

About the Guest Speaker

Stephane Reinink
Founder at Crescent Apex Business Advisory
VeriSM Digital Transformation Certified Trainer
Marslander 2.0 Business Simulation Certified Trainer

A fluent Mandarin speaker in China since 2004, Stephane Reinink has held senior management positions at UK food retailer Tesco and Dutch fast-fashion chain C&A.

What is the Global Elite of Business Administration (EBA) Program?

The SJTU EBA Program was designed in 2019 and will be the most popular international training program and business platform in Shanghai.

With over 100+ topics, The EBA program will cover past, present, and future trends of doing business in China. After completing a minimum number of 4 full day topics (24 hours) participants are eligible to be awarded the SJTU EBA Certificate. Attendees are free to attend lectures at any time throughout the year.

The EBA program is for:

  • middle and senior managers in an enterprise company (with more than 3 years’ experience in management positions);
  • senior managers of Government Institutions, Institutions, and Non-profit Organizations and;
  • top managers of enterprises: chairman, general manager, and Deputy General Manager.

What will you gain from the EBA program? Learn more about the benefits of the EBA or request for free information.

About Shanghai Jiao Tong University

Preparing Foreign Firms in China for the Next Ten Years - SJTU EBA

Shanghai Jiaotong is a leading international University based in Shanghai which is recognized and respected internationally and within China. SJTU attracts leading professors and students from all over China and the world. Learn more about Shanghai Jiaotong University.

Registration Form

Please fill out the form to complete your registration.

  • Introduce yourself in under 100 words including your background and future goals. Why are you interested in this topic? Include any questions you have for the trial class.

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