Lima Event: China’s Business Landscape – 25th April 2019



CEIBS is the leading business school in Asia, and the 5th highest in the world according to the FT MBA Ranking.CEIBS is the only business school in China that has originated from government-level collaboration. It was founded in 1994 as a joint venture for management education by The European Union and the Chinese government. The executive partners include EFMD and Shanghai Jiao Tong University.

About the Event

CEIBS welcomes you to join us for this special evening event to discuss about China going global. It will also include a talk on how Latin Americans can learn from China when it comes to business so that they can improve their position in the international business landscape.

  • Date: 25th April 2019
  • Time: 7:00pm
  • Venue: SinoLATAM Forum (address: República de Panamá 3030, Piso 16, San Isidro)

This event is welcome to CEIBS alumni, business partners and MBA applicants at CEIBS. The event will give all those in attendance a brief overview of China’s progress up to now, and where it will be in a few years to come. There will be 2 speakers in the event. They include:

 Dr. Juan Antonio Fernandez, Associate Dean and MBA Programme Director CEIBS

He is the Associate Dean, MBA Program Director and Professor of Management at CEIBS. He graduated from a degree in Psychology from Havard University. He also graduated with an MBA and PhD from IESE Spain. Dr. Fernandez understands a lot about China and he has even co-authored various books about China including:

  • China CEO: Voices of Experience (2006), John Wiley & Sons
  • China CEO: A Field Guide and China Entrepreneur (2007), John Wiley & Sons
  • Chinese SOEs Reform: CEO and Industry Perspective (2007), Routledge
  • China Entrepreneur (2009), John Wiley & Sons
  • Chinese Entrepreneurs (2010), CEIBS.

At the event, Dr. Fernandez will be speaking about China’s Business Landscape: Present and Future

Carlo Bouroncle Carlo Bouroncle, Product Planning Manager at Scotiabank (Peru)

Scotiabank is the 2nd largest bank in Peru and Carlo Bouroncle is the retail product planning manager at the institution. He has accomplished a lot with the vast knowledge he has acquired both in the university and during his working experience. Among the many things he has accomplished is developing a go-to-market strategy for developing countries for start-up in the renewable energy industry.

Apart from working as a product planning manager, he also works as a part-time at the University of Applied Sciences as a professor of Strategy and Economics.

At the event, Carlo Bouroncle will share his experience in China and Spain while doing his MBA. He will also share his thoughts on Chinese teamwork. His interesting experience about his first time in China as a Latino will also be shared with the audience.


19:00 – 20:30: Registration and welcome
19:30 – 20:00: Lecture by CEIBS Prof. Juan Fernandez
20:00 – 20:30: Sharing by Mr. Carlo Bouroncle (Manager at Scotiabank)
20:30 – 21:00: Networking

We hope you can join us on this spectacular event on 25th April. Register early to ensure you get a seat at the event. Seats are limited.


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