Event Ended

Wed, December, 6 8:30 am

Tsinghua-INSEAD EMBA Global Open Course

Tsinghua-INSEAD EMBA Program


The Tsinghua-INSEAD EMBA program warmly invites you to attend their upcoming Global Open Course titled “Digital Economy: Global versus Chinese Perspectives“. It will be held on Wednesday, December 6, 2023 at 8:30AM – 12:30PM (GMT+8).


The digital transformation is increasingly changing the landscape of the world economy. This course will offer an overview on digital economy from both global and Chinese perspectives.

The objective of this course is to help audience develop a cutting edge theoretical framework to anticipate and prepare for the trends that, while novel and less unexplored today, will be mainstream in the next decade.

Register now to reserve your slot!

Event Details

  • Topic: Tsinghua-INSEAD EMBA Global Open Course: Digital Economy: Global versus Chinese Perspectives
  • Date: Wednesday, December 6, 2023
  • Time: 8:30AM – 12:30PM (GMT+8)
  • Organizers: Tsinghua INSEAD EMBA
  • Language: English
    Location: Online. You will receive the online link after you register.


  • What’s new about digital economy, and how it will affect the business and market landscape in China and the world
  • What is unique about the digital economy in China
  • What is the logic behind digital innovations and transformation in China and whether they can be applied in global markets

About the Speaker

Prof. Yubo CHEN
Coca-Cola Chair Professor
Senior Associate Dean, Tsinghua SEM
Director, Center for Internet Development & Governance, Tsinghua SEM

Prof. Chen received his Ph. D. in Marketing from the University of Florida, M. Eng. in Systems Engineering and B. Eng. in Industrial Management Engineering from Southeast University. Before joining Tsinghua SEM., he was a tenured professor at Eller College of Management, University of Arizona, USA. He is a recipient of the National Science Fund for Distinguished Young Scholars from the National Natural Science Foundation of China.

Prof. Chen’s main research areas include 1) big data and business innovation in the networked world; 2)market transformation and business analytics in the mobile internet era;
3) digital transformation of Chinese economy, and 4) climate change and sustainability
strategy. Prof. Chen has published many articles in top marketing and business journals such as the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and Management Science, including one article been listed as “Most Cited Papers” at Management Science in the last ten years by ISI. His research has won many international awards and recognitions, including INFORMS Frank M. Bass Best Paper Finalist Award, MSI/Paul H. Root Award Finalist, William F. O’Dell Long-term Impact Award Finalist, Journal of Interactive Marketing Best Paper Award and Emerald Citations of Excellence.

Prof. Chen is a member of ChinaInfo 100, the National Teaching Advisory Committee on Business Administration Programs, the Management Committee of Tsinghua Institute of Data Science, and Editor-in-Chief of Journal of Marketing Science.

Prof. Chen has won many teaching awards and recognitions, including Dean’s Award for Teaching Excellence and Dean’s Course Innovation Award by Eller College of Management at the University of Arizona, Outstanding Educator of Higher Education by University of Arizona Student Alumni Association, and Teaching Excellence Award (Second Class) and Excellent Teaching Award for Executive Education at Tsinghua SEM. He currently teaches Business Innovation in the Networked World (MBA), Management and Innovation in the Big Data Era (EMBA, Master), Digial Economy: Global versus Chinese Perspective (EMBA), Marketing Research Methods and Theory (PhD), and Marketing Models (PhD) at Tsinghua SEM. He has taught executive education courses or consulated to leading companies such as BMW, China Mobile, ICBC, ChemChina, AstraZeneca, Suning,Baidu and JD. com.

About Tsinghua-INSEAD EMBA Program

The Tsinghua – INSEAD Executive MBA (TIEMBA) is a unique partnership between INSEAD, one of the world’s leading business schools, and Tsinghua, one of China’s most prestigious universities. The programme takes place across INSEAD’s three campuses in Singapore, Abu Dhabi and Fontainebleau (France), and Tsinghua’s campus in Beijing.

As a participant, you will exchange perspectives within an elite, dynamic, culturally diverse class of experienced managers and be part of two powerful alumni networks. The TIEMBA is where life-changing leadership development meets technical mastery of key business disciplines. And both make an immediate impact on your organization. It is the best of East and West, learning and working, technical knowledge and soft skills — in a single programme. You can learn more about Tsinghua-INSEAD EMBA Program here.

Registration Form

  • If you have wechat, otherwise you can use whatsapp or line.
  • Introduce yourself in under 100 words. Please give a brief background and future goals.

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