Event Ended

Thu, May, 20 7:00 pm

Catchup and Leapfrog Strategies: Samsung vs. Huawei

China Europe International Business School (CEIBS) MBA Admissions


Your company is doing well, great in fact, but how and when should you change the fundamental strategy that has served you so well in order to pursue the coveted position of number one in the market?

You are invited to join CEIBS Assistant Professor of Strategy Changhyun Kim for an exclusive MBA lecture as he discusses this topic with a focus on companies in China and Southeast Asia.

During the lecture, Professor Kim will draw upon his case study about smartphone giants Samsung and Huawei. Participants can expect to gain an understanding of the transition from country-specific advantages to firm-specific advantages, the future impact of AI and IoT on strategy, and what it is like to sit in the classroom of the MBA programme ranked #7 globally and #1 in Asia by the Financial Times.

Who should join?​

Young professionals who are interested in pursuing an MBA.

Online Webinar Details
  • Topic: MBA Exclusive Lecture: Catchup and Leapfrog Strategies, Samsung vs. Huawei
  • Organizer: China Europe International Business School (CEIBS)
  • Speaker: Dr. Changhyun Kim, CEIBS Assistant Professor of Strategy
  • Date and time: Thursday, May 20, 2021, at 19:00-20:30 (Beijing time)
  • Venue: AC4, Classroom 109, CEIBS Shanghai campus (Jinke Road 950, Pudong)
  • Language: English

About the Guest Speaker

Dr. Chang Hyun Kim
Assistant Professor of Strategy


Dr. Chang Hyun Kim received his Ph.D. and Master in Business Administration at the University of North Carolina Chapel Hill. He also holds a Master and Bachelor degree in B.A from Yonsei University. His research interests mainly concentrate on corporate governance, innovation and knowledge management. Dr. Kim’s teaching interests focus on strategic management, corporate strategy, and global strategy. In addition, Dr. Kim also has substantial working experience as a consultant and senior manager at LG Economic Research Institute and LG Corporation, respectively.

Dr. Chang Hyun Kim was also awarded the First Prize in the 3rd Shanghai MBA Case Teaching Competition held in 2019.

About China Europe International Business School (CEIBS)

China Europe International Business School (CEIBS) was co-founded by the Chinese government and the European Union (EU) in 1994.

As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in “China Depth, Global Breadth” in line with its motto of “Conscientiousness, Innovation, and Excellence”. Leaders from the Chinese central government and the EU have respectively lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China cooperation”.

Learn more about CEIBS here.


CEIBS offers a world-class, 18-month, full-time MBA program taught in English and designed to prepare talented professionals with strong career aspirations, promising managerial potential, and clear international orientation for post-graduation roles as a global business thought leaders.

The CEIBS MBA program primarily aims to enhance students’ ability to identify and utilize business opportunities, solve complex business problems, motivate people, and develop organizations.

The CEIBS MBA Program has ranked in the top 25 of the Financial Times’  annual global business school ranking for 16 consecutive years (2005-2020). The Global EMBA Programme was #5 worldwide and was the highest-ranked stand-alone in Asia in 2019. For more details, see below.


  • #1 in Asia and #5 globally amongst full-time MBA programs in the Financial Times (2020)
  • #1 in Asia in Bloomberg Businessweek’s Best Business Schools (2019)
  • #1 in Asia amongst 2-year programs outside the US in Forbes Magazine’s The Best Business Schools (2019)


Online Webinar Registration Form

Please fill out the form to complete your registration.

CEIBS MBA Exclusive Lecture, September 12, 2021

  • Please provide your WeChat ID, otherwise, you can use Whatsapp or Line.
  • Name of company/organization where you are currently working.
  • Introduce yourself in under 100 words including your background and future goals.

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