Our Principles

Our vision is to build the world’s best platform for international students to study abroad. Everyday we are getting close to that vision. We are making fast progress as we seek to improve by 1% everyday. As we scale we are looking for talented people to join our team. You can learn more about us here.You can learn more about career opportunities here.

This is some more about the principles we work by:

  1. Do what is right – even, and sometimes especially, when it’s hard. But make it easy to do so
  2. Do it now. Time waits for no-one.
  3. We are the best in the industry, we own the market
  4. Customer first – always think from their perspective, because that’s what matters
  5. We expect excellence and never accept average – you’re capable of more than you can ever imagine
  6. Speed is important, be fast – even if it’s not perfect
  7. Always look for improvements, always be learning, you need to go out and look for it
  8. If it’s broken, fix it, if it needs doing, do it, take responsibility
  9. Frugality – translates to our customers
  10. Talk to customers, connect with the person
  11. Be helpful and useful (Help others grow and help make their jobs easier)
  12. Focus and keep things simple, eliminate the unnecessary
  13. Raise the bar, continually. 1% better everyday.
  14. Have courage to step up, be a leader and be your best self – shrinking or playing it small hurts others, we need you
  15. Recruit the best and give them the best training
  16. Document and build systems that can’t fail
  17. Follow up on all areas to double our results and get sh*t done
Founder and CEO at China Admissions. Originally from UK🇬🇧, based in Beijing. Studied at Peking University & BLCU. Preparing for HSK 6. Hope we can help more talented international students have the same amazing experiences and opportunities that I have had
Richard Coward

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