Bachelor’s in International Marketing

zust - bachelors

Introduction to the Program

The Bachelor’s in International Marketing at ZUST is a four year program taught in English for international students.

About ZUST

Zhejiang University of Science and Technology (ZUST) is a multi-disciplinary university with emphasis on engineering, incorporating disciplines in science, arts, economics, management, and education. Combining the technical know-how of German Applied Science Universities with its own experience, ZUST explores ways of cultivating international specialists with applied skills. For more info visit the page here.

About the Program

The purpose of this program is to train high-level application-oriented professionals, who can grasp the fundamental theories, knowledge and skills of international economics and trade; who should be quick in the awareness of the current economics and trade, marketing management both at home and abroad; who can comprehend and apply into practice the current accepted standards, rules, regulations of international economics and trade and who can solve practical problems in this field.

Graduation Orientation

To promote the development of economy has become one of the main goals of governments all over the world. At present and in the future 20 years Chinese economy is still in rapid growth, especially in Zhejiang province, which is located in the Yangtze River Delta, one of the most developed provinces in China. The whole world and China as well as Zhejiang Province have a great demand for internationalized trade talents, which provides good employment prospects for graduates who are major in Economics and Trade and Marketing.

Start Date of the Program

The autumn semester begins at the beginning of September and the spring semester begins at the beginning of March.

Entry Requirements

1) 18 – 45 years old
2) A high school graduation certificate or above (need to submit high school certificate and transcripts)
3) Good health

Application Deadline

Autumn Semester: Please apply before June 30th (Autumn Semester normally begins at the beginning of September).

Spring Semester: Please apply before January 30th (Spring Semester normally starts at the beginning of March).


  • Calculus for Business and Economics
  • Microeconomics
  • Accounting Theory
  • Principles of Macro-economics
  • Transition and Development of Chinese Economy
  • International Economics
  • International Economic Law
  • International Business Negotiation
  • International Service Business
  • Basics of E-commerce
  • Asian Economy
  • Marketing Planning
  • Consumer Behavior
  • Strategic Marketing, etc.

Tuition Fees

The tuition fees are RMB16000 per year. The total for the 4 year program is 64,000 RMB.


Ilzira-Aldagarova-(Kazakhstan)I am a foreign student in Hangzhou, China taking International Marketing. I have a lot of great experience and I wish to have more adventures here in Hangzhou.

Ilzira Aldagarova (Kazakhstan)
International Marketing, Grade 2010


Zhejiang University of Science and Technology has 2 campuses. Xiaoxe Shan Campus (the main campus) and Xiangfu Qiao Campus. The price ranges between 600 and 1200 RMB per month. For further information on the accommodation visit the accommodation page here.

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