Bachelor’s in Business English in the Field of Market Expansion in China

Introduction to the Program

The Bachelor’s in Business English in the Field of Market Expansion in China at Zhejiang Gongshang University is a four year program for international students taught in English.

About Zhejiang Gongshang University

Established in 1911 as Hangzhou Vocational Business School (The Earliest Chinese Business School), Zhejiang Gongshang University (ZJSU) is a public higher educational institution that focuses on the fields of business and technology. For more info visit the page here.

About the Program

The 4-year BA program “Market Expansion in China” is provided by the School of Foreign Languages at Zhejiang Gongshang University under the major Business English. The program focuses on marketing in China. It aims to equip students with basic knowledge of business communication, marketing in China, international trade laws and policies, China’s companies, business management, intercultural negotiation, business protocol, Chinese culture, Zhejiang business culture, economic advantages of Hangzhou, etc. It is designed specifically for international students who are interested in business and market expansion in China. Those foreign citizens, graduated with senior middle school certificates at least, can apply for admission into this program.

Start Date of the Program


Entry Requirements

  1. Applicants must be non-Chinese citizens and in good health.
  2. Education Background Requirements:
    – Applicants for bachelor’s degree studies must have high school certificate;
  3. English language proficiency requirements:
    Applicants (except for English native speakers) must have TOEFL test or IELTS test or have other English language proficiency.

Application Deadline

Autumn Semester: 15th of August

Spring Semester: February


Major Courses

Marketing English, Market Expansion in China, China’s Companies, Project and Management in China, Chinese Culture, Chinese Education Market, Introduction to Large Market in Zhejiang Province, Market Study in China, English for Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Marketing, Political and Economic Policies in China, China’s Policy of Foreign Trade, Business Presentations and Public Speaking in English, Business Letters Writing, Negotiations in English, Report Writing, Economic Advantages in Hangzhou, Business Protocol in China, etc.

Tuition Fees

The tuition fees are RMB 18000 per year. The total for the 4 year program is 72,000 RMB.


Zhejiang Gong Shang University has two campuses: Xiasha Campus(also known as the Main Campus) and the Downtown Campus. For further information on the accommodation at Zhejiang Gong Shang University (ZJSU) visit the accommodation page here.

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