Bachelor’s in Marketing
Introduction to the Program
The Bachelor’s in Marketing at Xi’an Jiaotong-Liverpool University (XJTLU) is a three or four year program for international students taught in English.
Xi’an Jiaotong-Liverpool University is a new international university jointly founded by Xi’an Jiaotong University China and the University of Liverpool UK as a joint venture. As an independent Sino-Foreign cooperative university, it captures the essence of both prestigious parent universities and is the first and only one of its kind approved by the Ministry of Education in China. The University offers undergraduate degree programmes in the fields of science, engineering and management, and awards both its own Chinese degree and a degree from the University of Liverpool.
About the Program
Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.
The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers’ needs through a range of marketing strategies, you will learn to appreciate the nature and role of marketing in creating competitive advantage for an organisation.
Start Date of the Program
Entry into Year One
We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in relevant subjects.
Entry into Year Two
Students have completed A-levels of International Baccalaureate (or equivalent) will be considered for entry into Year Two.
- A-level: BBB
- IB: 30 points
- SAT: high school diploma with a GPA of 3.0, plus three SAT subject tests of at least 600 in each subject, if you took the SAT before March 2016.
- AP: high school diploma with a GPA of 3.0, plus three AP subjects at Grade 4 or above.
English Language Requirements
If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:
Year One entry
- IELTS: 5.0
- TOEFL: 62 (iBT)
Year Two entry
- IELTS 6.5
- TOEFL: 90 (iBT)
English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.
Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.0 or above will take five credits EAP.
The tuition fees are RMB88,000 per year. The total for the 4 year program is 352000 RMB.
Fees for studying in the University of Liverpool, UK
Tuition Fee: GBP 12,000 – 16,000 (approximately)
The accommodation facilities are located within the Dushu Lake Science and Education Innovation District, where the University is situated. All accommodation within this area is private and managed by the Suzhou Industrial Park Education Development & Investment Limited Company (SIPEDI), and also provides to students studying at other institutions.
For further information on the accommodation visit the accommodation page here.
To apply complete the application form and pay the application fee here. It takes approximately 4-6 weeks for your application to be processed and before an admissions decision is given. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.