BA Marketing XJTLU

Bachelor’s in Marketing

Introduction to the Program

The Bachelor’s in Marketing at Xi’an Jiaotong-Liverpool University (XJTLU) is a three or four year program for international students taught in English.

About XJTLU

Xi’an Jiaotong-Liverpool University is a new international university jointly founded by Xi’an Jiaotong University China and the University of Liverpool UK as a joint venture. As an independent Sino-Foreign cooperative university, it captures the essence of both prestigious parent universities and is the first and only one of its kind approved by the Ministry of Education in China. The University offers undergraduate degree programmes in the fields of science, engineering and management, and awards both its own Chinese degree and a degree from the University of Liverpool.

About the Program

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers’ needs through a range of marketing strategies, you will learn to appreciate the nature and role of marketing in creating competitive advantage for an organisation.

About International Business School Suzhou

Founded in 2013 as the exclusive business school of Xi’an Jiaotong-Liverpool University, International Business School Suzhou offers a unique blend of Western and Chinese academic practices. It is the youngest business school ever to earn Association to Advance Collegiate Schools of Business accreditation and has accreditation from the Association of Chartered Certified Accountants, the Chartered Institute of Management Accountants, CPA Australia and the Institute of Chartered Accountants in England and Wales.

Located in Suzhou, Jiangsu, near Shanghai, one of China’s the fastest-growing commercial centres, IBSS seeks to become an international leader in business education and research. It is perfectly placed to support your talent development and research needs.

Creative interaction and collaboration with international and domestic businesses, coupled with solid academic grounding, underpins the IBSS learning and teaching environment. This prepares Chinese students for international business and international students for doing business in or with China.

Careers

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

Knowledge and Skills

By the time you graduate from the BA Marketing programme, you will be able to:

  • demonstrate comprehensive understanding of marketing theories and consumer behaviour
  • develop a professional marketing plan for business clients
  • apply a range of marketing tools and techniques to critically address specific business situations
  • apply a range of qualitative and quantitative research methods to make informed marketing decisions.

Start Date of the Program

September

Entry Requirements

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in relevant subjects.

Entry into Year Two

Students have completed A-levels of International Baccalaureate (or equivalent) will be considered for entry into Year Two.

  • A-level: BBB
  • IB: 30 points
  • SAT: high school diploma with a GPA of 3.0, plus three SAT subject tests of at least 600 in each subject, if you took the SAT before March 2016.
  • AP: high school diploma with a GPA of 3.0, plus three AP subjects at Grade 4 or above.

English Language Requirements

If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

  • IELTS: 5.0
  • TOEFL: 62 (iBT)

Year Two entry

  • IELTS 6.5
  • TOEFL: 90 (iBT)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.0 or above will take five credits EAP.

Application Deadline

30th June

Curriculum

Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

  • Entrepreneurship Fundamentals of marketing
  • Consumer behaviours
  • Integrated marketing communications
  • Introduction to organisation and management
  • Introduction to international business and management
  • Managing across borders
  • Principles of microeconomics
  • Foundations of finance

Year Three

  • Retail marketing
  • Corporate social responsibility
  • Theory of the firm
  • E-business systems
  • Entrepreneurship
  • Services marketing
  • E-marketing: strategies and techniques
  • Market research

Year Four

Core modules:

  • International marketing
  • Relationship marketing
  • Critical issues in marketing
  • Marketing strategy
  • Final year project

Optional modules:

  • Psychological approaches to decision-making
  • Business in the Asia-Pacific Region
  • Corporate communication
  • Managing people
  • International economic relations
  • e-Business models and strategies
  • Strategic management and business policy

Tuition Fees

The tuition fees are RMB88,000 per year. The total for the 4 year program is 352000 RMB.

Fees for studying in the University of Liverpool, UK

Tuition Fee: GBP 12,000 – 16,000 (approximately)

Accommodation

The accommodation facilities are located within the Dushu Lake Science and Education Innovation District, where the University is situated. All accommodation within this area is private and managed by the Suzhou Industrial Park Education Development & Investment Limited Company (SIPEDI), and also provides to students studying at other institutions.

For further information on the accommodation visit the accommodation page here.

Application

To apply complete the application form and pay the application fee here. It takes approximately 4-6 weeks for your application to be processed and before an admissions decision is given. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.

Apply Now

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