english culture communication xjtlu

Bachelor’s in Digital Media Arts

Introduction to the Program

The Bachelor’s in Digital Media Arts at Xi’an Jiaotong-Liverpool University (XJTLU) is a three or four year program for international students taught in English.


Xi’an Jiaotong-Liverpool University is a new international university jointly founded by Xi’an Jiaotong University China and the University of Liverpool UK as a joint venture. As an independent Sino-Foreign cooperative university, it captures the essence of both prestigious parent universities and is the first and only one of its kind approved by the Ministry of Education in China. The University offers undergraduate degree programmes in the fields of science, engineering and management, and awards both its own Chinese degree and a degree from the University of Liverpool.

About the Program

The BA Digital Media Arts programme combines a suite of modules provided by the Departments of Communication Studies and Computer Science and Software Engineering, and the School of Film and Television Arts to provide students with practical skills in digital media production and enable them to produce content for the growing array of digital media platforms that are such a significant area of our contemporary media experience.

This programme aims to equip students with the skills, knowledge and understanding of digital media production, and a critical and theoretical grounding in film, digital media and communication studies contexts. Areas covered include digital film and video production, computer graphics, mobile media platforms and computer games design. With the curriculum delivered in English and drawing on XJTLU’s international education model, graduates will be well equipped in both language, subject-specific skills and critical abilities to go onto work in local, national and international creative media industries or to progress on to further specialist study.

About The Department of English, Culture and Communication

The Department of English, Culture and Communication is a research-led department that prepares graduates for careers as English-language professionals in the fields of media and communications, finance, and international business.

Our graduates have skills that are highly sought-after in domestic and international job markets, and the innovative interdisciplinary design of each of our programmes ensures that students are well-prepared for the range of opportunities and challenges they will meet in their future careers.


BA Digital Media Arts graduates will pursue a professional career in the digital media and creative industries, communications, PR and advertising, national and international broadcast and film production companies, journalism, and internet and online communications.

With a grounding in interactive and multimedia skills and knowledge, students graduating from this programme ought to be in a strong position to exploit opportunities in the growing sector of app production for mobile platforms, video gaming and internet technology-based businesses.

Knowledge and Skills

By the time you graduate from BA Digital Media Arts, you will:

  • have an informed, critical and creative approach both to understanding digital media, culture and communications in contemporary society, and to your own forms of media, communicative and expressive practice
  • understand production processes and professional practices within digital media, cultural and communicative industries
  • have informed competency in the management and operation of production technologies, procedures and processes
  • be able to engage with, and to advance, creative processes in one or more forms of digital media or cultural production
  • have the ability to work across a variety of group and independent modes of study, and within these demonstrate flexibility, creativity and the capacity for critical self-reflection
  • have developed analytic skills within areas of both theory and practice
  • have developed critical and creative independence, flexibility, sensitivity to audience, and self-reflexiveness, across individual and group work, and critical and production work
  • be able to meet the challenges of employment, including self-employment, in a society in which the cultural and communications industries play an increasingly central role, whilst understanding that the fostering of employability requires the development of your creative, intellectual, analytical and research skills.

Start Date of the Program


Entry Requirements

Entry into Year One

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in relevant subjects.

Entry into Year Two

Students have completed A-levels of International Baccalaureate (or equivalent) will be considered for entry into Year Two.

  • A-level: BBB
  • IB: 30 points
  • SAT: high school diploma with a GPA of 3.0, plus three SAT subject tests of at least 600 in each subject, if you took the SAT before March 2016.
  • AP: high school diploma with a GPA of 3.0, plus three AP subjects at Grade 4 or above.

English Language Requirements

If you are a non-native English speaker, or if you have not previously studied in English, you must have satisfactory English language skills to study at XJTLU. Various English qualifications are accepted:

Year One entry

  • IELTS: 5.0
  • TOEFL: 62 (iBT)

Year Two entry

  • IELTS 6.5
  • TOEFL: 90 (iBT)

English qualifications are not required for students from Hong Kong, Macao and Taiwan who take the Joint Examination or the GSAT.

Students who are entering into Year One with less than IELTS 6.0 or equivalent in their English proficiency will take 10 credits EAP, and students with IELTS 6.0 or above will take five credits EAP.

Application Deadline

30th June


Year One

UK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

Year Two

  • Analysing communication
  • Digital media production
  • Visual thinking
  • Screen writing for film and TV
  • Perspectives on visual media
  • Introduction to TV studio production
  • Introduction to digital media arts

Year Three

  • Computer graphics
  • Documentary (theory)
  • Media theory
  • Experimental media practices
  • Industrial awareness and group project
  • China and the digital revolution
  • TV studio production II
  • Documentary production

Year Four

  • Information technology and e-commerce
  • Digital media arts project
  • Principles of computer game design
  • Animation
  • Theoretical debates in film studies
  • European cinema
  • Final year project

Tuition Fees

The tuition fees are RMB88,000 per year. The total for the 4 year program is 352000 RMB.

Fees for studying in the University of Liverpool, UK

Tuition Fee: GBP 12,000 – 16,000 (approximately)


The accommodation facilities are located within the Dushu Lake Science and Education Innovation District, where the University is situated. All accommodation within this area is private and managed by the Suzhou Industrial Park Education Development & Investment Limited Company (SIPEDI), and also provides to students studying at other institutions.

For further information on the accommodation visit the accommodation page here.


To apply complete the application form and pay the application fee here. It takes approximately 4-6 weeks for your application to be processed and before an admissions decision is given. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.

Apply Now

Forgot your password?

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

{% csrf_token %}

Back to log-in