Bachelor’s in Marketing
Introduction to the Program
The Bachelor’s Degree in Marketing at the Business School at the University of International Business and Economics (UIBE) is a four year program taught in English. Students can start the program in September each year.
About UIBE - University of International Business and Economics
The University of International Business and Economics (UIBE) is China's leading university in Economics, Finances and International business. UIBE offers a large number of high quality Bachelors, Masters and PhD in English for international students and Chinese language programs. There are 13,000 Chinese students and 3,000 international students. For more info visit the UIBE page here.
Purpose of the Program
This program aims is to train competent marketing professionals with innovative spirit and international vision, who can meet the needs of various business organizations.
Students need to be over 18 with a sufficient English level. Students who are 17 can also apply but need to be pre-approved by the admissions office first.
The application deadline is May 20th each year for September start.
The tuition fee is 49,750 RMB per academic year. Tuition must be paid in full each academic year on the registration day at the beginning of the fall semester.
Note: After students applied and were accepted they have to pay advanced payment: 10000RMB. Once the payment has been paid the official admissions letter and visa form will be sent to the student.
Period of Study
TThe undergraduate program is a four year program. Each year has three semesters. These are:
– Fall Semester – the end of August to the middle of December (14 weeks)
– Spring Semester – the end of January to the end of May (14 weeks)
– Summer Semester – the beginning of June to the end of July (8 weeks)
Each Undergraduate program in English is composed of a General Education Curriculum and a specialised curriculum where a student specialises in their subject major.
The General Education Curriculum is organised around five themes:
1) Global Competencies: Students are introduced to the cultural values, lifestyles of people, languages and cultural, economic, political and historical dimensions of the world so that they can interpret diverse approaches to life, understand the evolving global environments and identify how their choices interact with the dynamics of the contemporary global system.
2) Intellectual and Practical Skills: Across the curriculum and through a progressive learning process, students will acquire the following skills at higher-order level: inquiry and analysis；critical and creative thinking；written and oral communication；quantitative literacy；Information literacy, and teamwork and problem solving.
3) Personal Development and Social Responsibility: Students shall be able to relate their personal development to the concern for the larger good, and develop strong ethical responsibilities and commitment to problems of common concern.
4) Integrative Learning: Students shall develop the ability to synthesize and apply learning from general and specialized studies to complex real-world problems (through seminars, writing portfolio requirements, capstone projects that require team work, filed study and projects).
5) Openness, Development and Inequality: Students shall understand the impact of a more open economy and issues in economic development.
Students are expected to demonstrate competencies in the following four areas:
1. Knowledge of human cultures and the natural worldThrough study in the sciences and mathematics, social sciences, humanities, histories, languages and the arts
2. Intellectual and practical skills, including
o Inquiry and analysis
o Critical and creative thinking
o Written and oral communication
o Quantitative literacy
o Information literacy
o Teamwork and problem solving
3. Personal and social responsibility, including
o Knowledge and concerns about global problems
o Intercultural knowledge and competence
o Ethical reasoning and action
o Foundations and skills for lifelong learning
4. Integrative learning, including
o Synthesis and advanced accomplishment across general and specialized studies
A) General Education Curriculum
Students must complete 62 credits of the theme-centered general education core.
o The rise of civilization – 2 credits
o Contemporary Perspectives in Cultural Anthropology – 2 credits
o Chinese language – 18 credits
o An introduction to Ancient Chinese culture – 2 credits
o Literatures of the World: International Perspectives – 2 credits
o The Transformation of Modern China – 2 credits
o Intercultural Communication: Theory and Practice – 2 credits
Intellectual and Practical Skills
o Freshman inquiry seminars – 2 credits
o Mathematical Methods – 6 credits
o Information Literacy – 2 credits
0 Writing – 3 credits
o Applied Statistics – 3 credits
o Principles of Microeconomics – 4 credits
o Principles of Macroeconomics – 4 credits
o Persuasive Speaking and Speech writing – 2 credits
Personal Development and Social Responsibility
o “Big Questions Seminars” – 2 credits
o Business Ethics – 2 credits
Openness, Development and Inequality
o Globalization, Social Stratification and Social Inequality – 2 credits
Junior capstone project – 4 credits
The Junior (culminating work) Capstone Project connects the general education with real world experience. It focuses on Chinese studies and consists of two requirements- a course and a related fieldtrip. Three alternative routes are offered. Route 1 focuses on the origin of the Chinese civilization along the rivers, Route 2 on peoples and cultures in id-west China and, Route 3 on urbanization and rural development in an increasingly open society in the suburbs of Beijing. Students should form interdisciplinary teams to apply what they have learned in the general education courses to a real challenge emanating from the changes in the society. The level of achievement is measured by the quality of the students’ knowledge, their mastery of key skills, their attentiveness to issues of ethical and social responsibility, and their facility in integrating different parts of their learning.
Students are expected to competently write in a range of styles and contexts for different audiences. The writing portfolios constitute an important educational experience. To meet the portfolio requirements, students, at the end of their sophomore year, must submit three papers demonstrating their ability to write effectively in different rhetorical and disciplinary contexts. The three submitted papers must represent at least two of the following four curricular divisions (Humanities, Literature, Social Sciences, and Mathematics/Natural Sciences). Of the three submitted papers, at least one paper must come from the “writing” course. Instructors will certify that the papers were written for their classes and indicate if they have since been revised. In submitting the three papers, students should write a reflective essay about their writing to introduce the portfolios. The papers must demonstrate mastery of each of the key writing skills—the ability to report on observation, to analyze complex information, to provide interpretation, to use document sources, and to articulate and support a thesis-driven argument.
Students enrolled in the undergraduate programs are expected to be proficient in both English and Chinese. Before a student completes the degree requirements, he/she must demonstrate his/her proficiency in Chinese by passing an exam arranged by the University.
B) Marketing Curriculum:
o Principles of Management – 3 credits
o Principles of Marketing – 3 credits
o Introduction to Financial Accounting – 3 credits
o Corporate Finance – 3 credits
o Organizational Behavior – 3 credits
o Business Research – 3 credits
o Consumer Behaviour – 2 credits
o Global Marketing – 2 credits
o Service Marketing – 2 credits
o Marketing Channels – 2 credits
o Business to Business Marketing – 2 credits
o Advertising and Promotion – 2 credits
o Data Model and Decision Making – 2 credits
o International Corporate Finance – 2 credits
o Transnational Management – 2 credits
o Strategic Management – 2 credits
o Cross-Cultural Management- 2 credits
o Operation Management – 2 credits
o Human Resources Management – 2 credits
o Intermediate Microeconomics – 3 credits
o Management Accounting – 2 credits
o Financial Statement Analysis – 2 credits
o Investment Analysis – 2 credits
o Leadership – 2 credits
o Chinese Business Law – 2 credits
o International Business Environment – 2 credits
o International Trade Practice – 3 credits
o International Finance – 2 credits
Thesis (4 credits)
In the fourth year, students must complete a thesis related to their major to meet the graduation requirements. The length of the thesis should be around 8000 words. The thesis is a milestone assessment on the intended level of achievement both in the major and the general learning outcomes by the students. Specifically, students, must demonstrate the ability to apply their learning to complex, unscripted problems in the context of their advanced studies, the mastery of the skills required for their disciplines as well as essential learning outcomes including the breadth and the depth of their knowledge, critical and creative thinking, problem solving, the ability to integrate knowledge and skills and present their work in an appropriate manner.
Careers and Internships
UIBE places great importance on helping students to find work experience and career opportunities. UIBE was the first University in China to establish an advisory service for international students to help students to get a job and there are a number of opportunities for students to take internships while they are studying and to find a job afterwards. The location of UIBE is close to the CBD of Beijing and the international companies and job opportunities there. There are also some companies that have moved their location to be close to UIBE campus and the students. This is a unique advantage of UIBE compared to other Universities.
Students can stay on-campus in dormitories or off campus in private accommodation, students need to apply early for on-campus accommodation. For private accommodation students can search on thebeijinger.com.
To apply complete the application form and pay the application fee here. It takes approximately 4-6 weeks for your application to be processed and before an admissions decision is given. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.