Bachelor’s in Events Management

Introduction to the Program

This degree in Events Management is a 3 year program at Sino British College in Shanghai taught in English. The degree is awarded by University of Huddersfield in UK.

About SBC College Shanghai

The Sino-British College (SBC) is an international university college, jointly established by the University of Shanghai for Science & Technology (USST), and 9 leading British Universities – NCUK Universities. The College offers a number of programs to international students in English. This includes 1 year foundation programs in English, and a large number of mixed programs with some time spent in Shanghai, and the rest at a University in UK. (2+1) – 2 Years in Shanghai and 2 Years in UK, or (1+2) 1 year in Shanghai and 2 years in UK.

What is 1+2? What is 2+1?

1+2 means that the first year is taught in Shanghai, the second and third years can be taught at a UK University.
2+1 means that the first two years are taught in Shanghai, the third year is taught at a UK University.

About the University of Huddlesfield

Huddersfield is an exciting, stimulating place to learn and develop the skills and experience needed for future careers. It offers high quality teaching with a strongly vocational emphasis, combining real work experience with high academic standards. As one of the UK’s top ten providers of courses with a paid work placement, Huddersfield engages with leading employers to ensure graduates are well-equipped to achieve their career ambitions. All Schools have a well-staffed work placement unit to help students find the work experience that is an important part of the course and an even more important part of securing a graduate position.

About the Program:

Events Management is becoming increasingly important as a specialist field of study. Events are very diverse and can range from small private functions to large scale festivals, sports tournaments, pop concerts, carnivals and international mega-events such as the Olympic Games.

You may study the full degree at SBC in Shanghai to receive the University of Huddersfield degree certificate (4+0/3+0). Alternatively, you may study partly in Shanghai and partly in the UK, and receive a degree certificate from Huddersfield or one of the nine SBC partner universities (3+1/2+1, 2+1+1/1+1+1, 2+2/1+2).

Entry Requirements:

Applicants must normally be 17 years of age by 30th September in the year of entry to SBC Year 1. They must have completed 12 years of school education including completion of year 12 and achieved a satisfactory level of pass in the Year 12 school leaving examinations.The English level needs to be at least IELTS 5.0 in all components. If students don’t have the required English level they can take the foundation English program. If students haven’t taken an IELTS test they can take the SBC entrance test.

Application Deadline:

There is no official application deadline, students can apply up until the start of the program, but are advised to apply earlier as applications are accepted on a rolling basis, and students need to take time to process their student visa.

Learning Outcomes:

This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship.


The first year comprises the Year 1 English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all 4 language areas (reading, writing, listening and speaking). You will practise these skills by expressing your ideas in spoken or written form, taking part in academic discussions, taking effective lecture notes and giving oral presentations. This is carefully integrated with the content modules delivered by the Department of Business and Economics and the Department of Mathematics to fully prepare you for years 2-4 of the degree.

In the second year, you will start to take the typical modules in the field of events management, including Introduction to the Events Industry, Managing Events and Organisational Behavior. You will also take modules in the related subjects of Business Economics and Business Skills to facilitate your study in the highly specialised area. Therefore, in Part I (Years 1 and 2) study Events Management students will be provided with the basics of the chosen subject that are required for the advanced study in Part II (Years 3 and 4).

In the third year, you’ll study core areas of events management including Managing the Live Event, Design for Events, Event Marketing and Consumer Behaviour and Human Resource Management for Events, and Stadium and Arena Management.

In the final year, typical modules include Global Events and Festivals, Creativity and Innovation in Context, Sport Business Management, and Fundraising and Sponsorship for Events.


To apply complete the application form here. If you have any questions contact us.

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