Bachelor’s in International Marketing

Introduction to the Program

The Bachelor’s Degree in International Marketing is a four year undergraduate program in English for international students. There are approximately 100 international students studying this program each year.

Purpose of the Program

The aim of the BFSU-SolBridge Bachelor of Business Administration (BBA) program is to produce graduates with good business management skills that are efficient in Asia as well as in the rest of the world. To graduate, a student must successfully earn the required number of credits in each of eight groups, and at least 140 credits in total, including those from internships and an optional applied research project.

Entry Requirements:

Students need to have a good academic record from high school, and have IELTS 6.0 / TOEFL 79 / TOEIC 750 or equivalent for non-native English speakers

Required Documents:

  1. Copy of photo page of passport
  2. Application form and custody release form
  3. Copy of photo page passport of signature people on a release form
  4. Proof of English proficiency: TOEFL(IBT) 79/ IELTS 6.0/ TOEIC 750
  5. Copy of transcripts
  6. Copy of diploma or degree certificate from high school
  7. Personal statement
  8. Application fee RMB 800

Application Deadline:

The application deadline for the spring semester is 30th December, the application deadline for the fall semester is June 30th.


International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

International Marketing Management (compulsory)
Consumer Behavior (compulsory)
Brand Management (compulsory)
Marketing Research Methods (compulsory)
International Business
International Business Negotiation
Strategic Management
Internation Investment Analysis
International Finance
M&A and Investment Banking
Financial Markets and Institutions
Chinese Business Environment
Chinese Culture & Business Etiquette
China Business Law
Doing Business in China

Students are required to accomplish all compulsory specialization courses and they need to select 7 optional courses.

Careers and Training:

BFSU helps students with internships an career advice. Such as with ShunFeng, HSBC, Deloitte, PWC, Mercedes Benz, JP Morgan Chase etc.

Semester Abroad:

From the third academic year, BFSU-SolBridge students have the chance to go to our partner universities for one semester exchange or study abroad program.

Some of the Selected Partner Universities:

NUI Maynooth (Ireland)
Hanze University, Groningen (Netherland)
Universidad Europea de Madrid (Spain)
University of Applied Sciences Northwestern (Switzerland)
Edinburgh Napier University (UK)
Lancaster University (UK)
Salford University (UK)
University of Kent (UK)

Edith Cowan University (Australia)
La Trobe University (Australia)
Queensland University of Technology (Australia)
The University of Queensland (Australia)
The University of Newcastle (Australia)

Newfoundland Memorial University (Canada)
Tecnologico de Monterrey (Mexico)
University of Louisville (USA)
Virginia Commonwealth University (USA)

Nagoya University of Foreign Studies (Japan)
SolBridge International School of Business (Korea)
University Tun Abdul Razak (Malaysia)

Tuition Fees:

The tuition fees is 34,900 RMB each year. The total fee is 139,600 RMB for the four year program. Students also need to purchase health insurance, this is 600 RMB each year.


To apply complete the application form and pay the application fee here. Applications take 4-6 weeks before a decision is given, and students are accepted on a rolling basis. After you have been accepted you will receive your official acceptance letter visa application form. If you have any questions contact us.

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